Career:
For most of my life I have been fascinated with what makes people tick and how things work. In my professional career, I’ve used this natural curiosity to help me find non-obvious insights that can be used to create marketing that is effective in meeting the client’s goals and objectives. In addition, I am constantly challenging myself and others to put themselves in the place of the target audience – to always keep in mind the needs and desires of those who are the end user.

I’ve spent most of my career on the creative side, but I’ve always felt that something was missing from my experience as a creative. As a result, I decided to pursue an advanced degree on the strategic side in Integrated Marketing Communications.

My graduate-level educational experience at Roosevelt University has helped place me firmly between strategic and creative thinking and has helped solidify my personal philosophy: “Marketing must go beyond looking great. It has to meet or exceed the client’s expectations, while also respecting the target audience.”

Personal:
Even when I'm not working, I'm still working. My mind never shuts down — I love thinking about my job and even in my sleep, I'm dreaming of my professional work. However, I do make an assertive effort to inject a healthy dose of life into my world. I love art, photography, music of all kinds, movies and I'm absolutely fascinated with ancient cultures and new technology. I'm married and have two young children. In my spare time, I work on writing a series of fiction books.

Contact:
To schedule an appointment or set up an interview with me, please email or call 815-508-1466.